The changing regulatory framework and introduction of new stricter regulations impose a major threat to the Coca-Cola vs Pepsi-Cola A. Coca-Cola SWOT Analysis. It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. They are areas where the business needs to … Business Strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman Journal of Intelligent & Fuzzy Systems, 18(1), 99-108. The main competitor of PepsiCo in the beverage market is Coca-Cola company. The horizontal and/or vertical integration can increase the control over whole value chain, result in improved access to raw material and quick product delivery to the final customer. Obviously, PepsiCo’s main competitors are their biggest weakness. It enables the Coca-Cola vs Pepsi-Cola A to maximise its strengths, overcome the weaknesses, reduce threats and exploit opportunities. SWOT Analysis: Coca-Cola Strengths Weakness OpportunitiesThreats S W T O 1. Do the SWOT analysis of the Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry . Table of Contents INTRODUCTION 3 BACKGROUND INFORMATION 2 MARKET AND ADVERTISING 4 SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn … Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner. ; Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. Loyal Customer Base. SWOT stands for Strengths Weakness Opportunities Threats . A review of academic research from the last decade. Market Share of Coca Cola. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A SWOT analysis for social media in libraries. Coca-Cola vs Pepsi-Cola A. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. Helms, M. M., & Nixon, J. Strengths: 1. Pepsi The Coca-Cola Company is the largest non-alcoholic beverage company in the world. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Journal of marketing theory and practice, 9(2), 54-69. The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. Adnan The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. The deteriorating economic conditions affect business performance when they directly influence the customers' spending patterns and purchasing power. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. A SWOT analysis of Coke and Pepsi helps in determining the strategies best suited for enhanced future growth for Pepsi and Coke respectively. Coca-Cola vs Pepsi-Cola A can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats): Coca-Cola vs Pepsi-Cola A can use the SWOT matrix to exploit the opportunities and minimise the threats by leveraging its strengths and overcoming its weaknesses. Usman Manzoor In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Loss of focus , failed diversification attempt 3. STEP 4: SWOT Analysis of the Coke Vs Pepsi HBR Case Solution: SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola. It is better to make small teams and ask all team members to make the lists individually. Coca Cola Swot Analysis Essay. Step two includes arranging the brainstorming session with the identified people and asking them to identify the strengths, weaknesses, opportunities and threats. SWOT analysis Strengths. This includes Nestle and Coca-Cola. OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT... School Lycee Lamartine; Course Title ECN MANAGERIAL; Uploaded By randasharafeddine. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other. 1. People are willing to buy Coke regardless of their choices in blind taste tests, simply because of its reputation. New Product Development Pepsi “As a consumer-focused company, we want to enrich the lifestyles of our consumers while increasing the local relevance of the products we make. The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Opportunities of Coca-Cola vs Pepsi-Cola A comes into the third column of SWOT matrix. The organisation currently has the following opportunities available in the market: Coca-Cola vs Pepsi-Cola A can improve its performance by exploiting the above-mentioned opportunities. However, weighted SWOT analysis is also not without limitations. Strengths of Coca-Cola vs Pepsi-Cola A is the first element of the SWOT matrix. SWOT ANALYSIS OF COCA COLA COMPANY Strengths In the swot of coca cola company 1. At EMBA PRO, we specialize at analyzing & providing comprehensive, corporate SWOT Analysis of Cola Wars Continue: Coke and Pepsi in 2010 case study.Cola Wars Continue: Coke and Pepsi in 2010 "referred as Csd Pepsi in this analysis " is a … OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT analysis of Coca Cola and Pepsi Co The last time I saw the clash of the two soft drink. Business Strategy It gives Pepsi leverage over Coca-Cola. It results in two grave health issues – obesity and diabetes. Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. To do this, Coca-Cola vs Pepsi-Cola A combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats. Shortage of skilled labour in the market can make it difficult for the organisation to attract talent with the right skills set. Coca-Cola image is usually found on hats, T-shirts and many other public spheres. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Using strengths to exploit opportunities- SO. 2. Coca-Cola vs Pepsi-Cola A SWOT Analysis-A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Team Up With Expert Writers To Complete Your Unfinished Essay. The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. ANALISIS SWOT COCA-COLA VS PEPSI COLA. Long range planning, 30(1), 46-52. Disclaimer: This work has been submitted by a student. 14 h) Market Share Growth Rate 15 i) Market Growth 16 5) Pest Analysis 17 6) SWOT Analysis 20 7) Competition 24 8) Product Offering 25 9) Keys to Success 26 10) Critical Issues … It draws the negative publicity and criticism from the environmentalists and affects the brand image in a competitive market. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. Recent research on team and organizational diversity: SWOT analysis and implications. Definition of SWOT Analysis What is SWOT Analysis & Matrix? Friesner, T. (2011). Coca Cola has a leading position and holds the largest market share. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase. SWOT Analysis for Coca-Cola . See our Privacy Policy and User Agreement for details. What's swot in strategic analysis? Posted in Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. 1. Coca Cola is operating from the past 125 years. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. Highly Diversified Portfolio – The main strength of PepsiCo lies in the large number of brands under its portfolio spanning across the food and beverage sector.PepsiCo has 22 brands, such as Pepsi, Diet Pepsi, Pepsi Max, Fritos, and others; each generates more than $1 billion in annual retail sales.. 4. 2. WEAKNESS: Weaknesses stop an organization from performing at its optimum level. This simple framework is used to evaluate the positioning of a firm in a competitive market. The market and SWOT analysis leads me to say that it would be advantageous for Pepsi to increase awareness of Pepsi Max and Pepsi Next. David B. Yoffie, Renee Kim (2018), "Cola Wars Continue: Coke and Pepsi in 2010 Harvard Business Review Case Study. SWOT Analysis. Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence. The emergence of new market segments and new niches provide business and product line expansion opportunities. This includes Nestle and Coca-Cola. Too much emphasis on legal issues 2. The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations. This case study "Culture and Leadership: A Comparison of Coca-Cola and Pepsi" presents Coca-Cola and Pepsi in terms of culture and leadership theories and applications. While threats with long-term implications can be tackled after addressing the immediate threatening factors. At the same time, implementing this recommendation strives to improve Pepsi’s competitive position. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. This case study "Pepsi Versus Coca Cola" evaluates and analyzes the organizations and their business orientation. The prices charged by the business may not be perceived as justified when compared to the product/service characteristics. SWOT for Coke Vs Pepsi is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. Strengths: 1. The inability to understand customers’ needs and expectations lead to an ineffective strategic decision-making process. Coca Cola SWOT Analysis: 2020. Threat is the last element to address in the SWOT analysis of Pepsi (PepsiCo). Stakeholder Analysis Of Coca-Cola And Pepsi 718 Words | 3 Pages.
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